Project co-financed by the European Union

“Promotion of the Czajkowski product brand on international markets”

Czajkowski Maszyny sp. z o.o. has received a grant from the European Union to carry out the project “Promotion of the Czajkowski product brand on international markets”.

Project objective

The aim of the project is to increase the recognition of the “Czajkowski” product brand on international markets, particularly in Germany and Bulgaria, and to boost interest in the range of modern agricultural machines designed to run farms with the efficient strip-till technology. The solutions offered support the optimisation of agricultural production costs, reduced resource use and sustainable soil management.

Within the “Czajkowski” product brand, a group of agricultural machines intended for strip-till will be promoted:

• Czajkowski ST strip-till cultivator
• Czajkowski STK strip-till cultivator
• Czajkowski PS seeding attachment
• Czajkowski VT vertical-tillage subsoiler
• PSP precision planter

Planned activities

The project provides for Czajkowski Maszyny sp. z o.o. to participate as an exhibitor in the international Agritechnica 2027 industry trade fair, which will take place in Hanover, Germany, on 14–20 November 2027.

As part of the event, a 200 m² exhibition stand is planned, along with the presentation of the brand and the agricultural machines offered, and the holding of business meetings and talks with potential partners.

The project provides for the following activities to promote the “Czajkowski” product brand:

• Renting exhibition space and organising a stand during the Agritechnica 2027 trade fair
• Preparing the stand construction and providing its comprehensive service
• Providing the Polish Economy Brand visual identity at the stand
• Producing two information and promotional films presenting the brand and the agricultural machines offered
• Preparing film materials in English and German and publishing them on the Company's website and social media
• Preparing electronic materials and product catalogues
• Organising the participation of the Company's representatives in the event and conducting commercial activities aimed at foreign customers

Target groups

The project's target group consists primarily of farmers and farms interested in implementing strip-till technology, as well as distributors, dealers, commercial partners and other potential customers active in the agricultural-machinery market, particularly in Germany and Bulgaria.

Expected project results

• Participation of Czajkowski Maszyny sp. z o.o. as an exhibitor in the international Agritechnica 2027 trade fair
• Presentation on foreign markets of five products belonging to the “Czajkowski” line of agricultural machines
• Production of two information and promotional films
• Increased recognition of the “Czajkowski” product brand on international markets
• Establishing new business relationships and increasing export sales of the products covered by the project

Thanks to the project, by 2030 Czajkowski Maszyny sp. z o.o. will:

• Sign 5 foreign commercial contracts concerning the products covered by the project
• Achieve sales revenue outside the territory of the Republic of Poland from the products covered by the project of at least PLN 1,575,000.00

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